Advanced SEO
Take your SEO knowledge to the next level
Peter van der GraafAbout this training
During the Advanced SEO training you gain insight into the latest developments and technical insights in search engine optimisation. You learn effective strategies and practical tips to improve your link building and tackle duplicate content issues.
Who is this for?
The Advanced SEO course is intended for SEO specialists. Whether you fulfil a role as technical SEO specialist, content strategist or link builder, or have your own site that depends on the right Google traffic, this training offers the most important deepening of your SEO knowledge.
Program
- Day 1: Site architecture — optimise link value, user experience and structured data
- Master duplicate content, multilingualism and search results mix
- Improve site speed, mobile friendliness and use of AI
- Day 2: Link building & action plan
- Discover impact of links and build varied link profile
- Create your own plan with SEO business plan and focus on quick wins
What you will learn
- You are up to date with the latest trends and technical insights in SEO
- You know the ideal search results mix, including voice search
- You have improved the SEO strategy
- You know how to tackle duplicate content issues
- You have knowledge of automatable processes and the use of AI in SEO
- You have taken the link building strategy to a higher level
Trainers
Peter van der Graaf
Peter van der Graaf is one of the true pioneers of search engine marketing, a fixture in the SEO world since 1997. Over the years he has led and trained countless SEM agencies and in-house search teams, and is known for his sharp vision of what actually works in organic growth and reputation. Today he applies that experience to the next major shift: Generative Engine Optimization (GEO).